Last week we got invited to pop along to the opening of Halfords second “cycle-only” store in Soho called Cycle Republic. This opening comes off the back of the successful launch of their Euston store just before Christmas 2014.
Unveiling the new store was Olympic Gold Medal winner and World Track Championship Sprint Winner Victoria Pendleton. She spoke about her work since retiring from a life on the track which is largely around supporting women’s cycling, especially at grassroots level.
“The choice of women’s clothing was something I’d never really experienced in a bike shop before. I want to look at things and see what fits. If you’re going to invest in a piece of cycle equipment, you want it to work. Doing it on the internet can sometimes be quite difficult if you want to get the right fit. So that’s fabulous and I’ve picked out a few pieces I wouldn’t mind there already!”
“I feel very lucky to have had the opportunity to work with Halfords and design my range with them. For me it was about creating a very accessible female bike range. Something basic that’s beautifully designed that encourages you to get started and get involved. Who knows where it may take you.”
She also spoke of an update to her first line of bikes:
“I’m very proud of my bike range. There will be a few more coming out soon too, which is exciting. Obviously I get to ride all of them so it makes it difficult for me to decide which one to ride!”
The shop boasts ample floorspace and a vast range of bikes from the likes of Pinarello to the Halfords-owned Boardman Bikes. They also stock the new 13 Bikes range which is made up of road, mountain and hybrid bikes. This new range also includes another full-carbon bike for under £1,000, similar to the one which Boardman announced a while back.
As well as all this, it has a wide variety of supplements and gels, accessories and an open plan workshop where they are currently offering a free puncture repair service in-store!
The shop is just a 2 minute walk away from Oxford Circus underground station so Londoners can quite easily pop in on their lunch break to grab any bits and bobs they need to pick up!